University of East London

An impactful prospectus and campaign for the pioneering institution

Bright, colourful creative campaign for University of East London. Design by Extract Studio features illustrative stickers

When the University of East London approached us to design their undergraduate prospectus for the second year running, we saw an opportunity to build out a holistic campaign that celebrates all the wonderful added benefits of studying at UEL — beyond the degree certificate.

The challenge was to convey as much as possible without overwhelming prospects. So working with illustrator Toby Triumph, we created a set of vibrant stickers, each expressing a different benefit. First-person profiles of current and recent students, shot by photographer Paul Tait, highlight the breadth of individual experiences and achievements made possible. The result is a distinctive look and feel that effectively conveys the university’s many added values.

Disciplines

  • Campaign
  • Editorial

Sector

  • Education
Portrait of a University student framed on a bright teal background, expressive illustrative stickers adorn the design, creative for undergraduate campaign designed by Extract Studio
Bright, colourful out of home advertising poster for University of East London. Design by Extract Studio features illustrative stickers that cover the advert in an expressive way
portrait of a young male university student with playful stickers placed around him
A multi series of undergraduate prospectuses, the design is colourful and playful and features the portraits of university students. Each portrait is surrounded by a range of illustrative stickers as part of a continuation of the creative campaign
Magazine image 1
Magazine image 2
Magazine image 3
Magazine image 4
Magazine image 5
Magazine image 6
Creative campaign stickers applied to a university student laptop
a handheld mobile phone showing the design of a creative undergraduate campaign for the University of East London designed by Extract Studio
An advertising poster in the london underground, the campaign expresses the multiple reasons beyond a degree that a student will get by studying at the University of East London, design by Extract Studio