A bold rebrand for a transformational charity

As a fledgling charity harnessing the power of running to support disadvantaged young people, The Running Charity is genuinely transforming lives. Our rebrand seized on the idea of change through running to bring awareness and credibility to the cause.

Running tracks showing a shift in direction informed the logo design, expanding into a recognisable pattern to use in place of pricey photography. A bold colour palette, expressive typography and an empowering tone of voice cement the charity’s role as a catalyst for change, culminating in a brand that young people can wear with pride as they race towards change.

The charity has since forged successful affiliations with the likes of Prince Harry, Team GB and Hardest Geezer.