A refined identity for a modern editorial platform
The Beautiful Truth is a brand consultancy, film studio and magazine telling the human story of business. Building on an existing logo, we developed a simple, sophisticated brand identity to resonate with a forward-thinking CEO audience. Considered typography, colour and composition form a strict continuous thread across print and digital, punctuated by a distinctive North Star mark.
Disciplines
- Brand
- Editorial
- Digital
Sector
- Business
Nurturing better narratives
The digital platform combines editorial depth with intuitive navigation. Flexible templates support varied storytelling with bold imagery, pull quotes and a layered typography hierarchy.
In print, bespoke illustrations and curated content complement thought-provoking editorial hooks. Together, the platforms deliver a unified brand experience that continues to connect with its audience in new and exciting ways.
