An idiosyncratic identity for a fashion magazine with bite

Working closely with the founder, we developed the fashion magazine’s identity across print and digital from the first to subsequent issues. Our subversive take on the traditional fashion masthead sets the tone, while inside, an expressive art direction champions the original content across every spread. Section dividers maintain order and flow.

Online, the digital experience is a continuation of the identity. A continuous scroll makes for a considered viewing experience, encouraging visitors to get lost in the site in much the same way as they might in the pages of the magazine.