Soundhalo

A raw new identity that captures the energy of live music

Street Crew wearing a Soundhalo t-shirt.

How do you design a visual identity that evokes the feeling of live music for a promising new app? Using the key message of ‘Unleashing Live’ as a catalyst, we established an energetic new language that tears through various touchpoints.

The new brand was activated at the iconic Roundhouse venue at an Atoms for Peace concert. Street crew wearing custom t-shirts handed out information and wristbands to the 3,000 lucky guests in attendance.

Disciplines

  • Branding
  • Activation

Sector

  • Music
  • Technology
The Soundhalo logo on a black background
OOH showcasing the soundhalo rebrand.
Soundhalo app icon on a iPhone.
OOH Poster showcasing the Soundhalo brand identity
Street crew at the launch.
Designs showing the Soundhalo brand