A new campaign approach for the online takeaway giant

To help Foodhub get more restaurants online and onto its takeaway platform, we were tasked with the creative direction of a multi-channel campaign targeting hospitality businesses. Our response was to imbue humanity into its tech-focused messaging by heroing their customers.

Through a bold use of the brand’s color palette, empowering art direction, and UI elements that subtly highlight product benefits, the campaign effectively engaged the target audience across social with dedicated landing page