A poetic brand and website for an award-winning interior design studio
Amalia came to us with an idea for her own interior design practice, and needed help refining it to create her brand. Our immersion phase revealed a poetic spirit inspiring their distinctive, artistic and bespoke approach to interior design.
Under the positioning statement of “poetry in design”, we established the key ingredients at the heart of the brand and translated them into the digital realm. A mood video, created with Pavilion Works, conjures a sense of belonging, memories and dreams, passions and personal moments.
Disciplines
- Branding
- Digital
- Development
Sector
- Interior design
Articulating with economy
On the site itself, we mirrored the purity and authenticity of the studio’s design approach through a soft colour palette, complemented by a high contrast family of elegant serif typefaces. Considered transitions and a fluid line device echo the harmonious rhythm that defines an Amalia Boier interior. Together, these components bring the sense of flow between spaces that characterises her interiors into the online realm.
